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£325.00

£325 (non-refundable payment)

A one-of-a-kind training course developing game-changing ‘soft skills for fitness teams; from managers to instructors and PTS. Created and delivered by TV’s Ben Shephard.

The market offers very little around fitness ‘soft skills’ yet we all know this is an area in which many fitness professionals would benefit from a little extra help. Plug the gap in the market with this brand new training course, delivered by professional TV presenter Ben Shephard, which improves employee happiness, aids retention and enables fitness teams to deliver a better experience to members. Ben draws on his own experience, sharing a number of fun and interesting anecdotes from the world of TV and translating them to the fitness environment, creating real actionable insight. This is a unique opportunity to learn from a world-class presenter with over 20 years’ experience. Unlock TV secrets and presenter tricks of the trade to elevate your classes and sessions and become a fitness icon!

 
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Candidates will learn

  • Present like a pro and speak with authority in any setting
  • Build instant rapport with anyone, anywhere
  • Create an authentic personal brand that people remember
  • Sell your services confidently—without feeling pushy
  • Handle the unexpected with calm and clarity
  • And much more—all grounded in real TV-presenting experience

Course Overview

Session 1 – The Role of the Presenter in a Fitness Environment

  •       The importance of good presenting skills for the fitness professional
  •       Making effective connections with clients and potential clients
  •       The key characteristics of a good presenter in a fitness environment

Session 2 – Bringing your A Game

  •       It’s not about you, it’s about them; the client is your focus and everyone’s needs are different
  •       Be the best version of you; your energy is contagious
  •       You’re in it together; get off your podium and be part of the group

Session 3 – Building Rapport

  •       Gaining trust – through active listening, empathy and creating a supportive environment
  •       Finding common ground – establishing shared interests and experiences
  •       Personalising the approach – recognising different people require different approaches

Session 4 – Dealing with the Unexpected

  •       The importance of scenario planning
  •       The impact of humanising the moment
  •       How to take control and keep things on your terms

Session 5 –  Creating an Authentic Personal Brand

  •       What is your core identity? Identifying your personality, values and style
  •       Discover your value proposition (the reason why someone would choose to train with you)
  •       How do you communicate authentically and consistently? In real life and online

Session 6 – Knowing your value, selling yourself and your services 

  •       From selling to solving problems: a new way to see sales
  •       Understanding your value and communicating that with confidence
  •       Closing the sale without the pressure

Delivery

  • 3 hours of interactive online content broken down into 6 sessions
  • 3 focus areas per week to test out and perfect with clients and classes
  • 1 session per week recommended but can also be experienced at participant’s own pace
  • Translate insider secrets from the world of TV: accessible and tailored to the fitness environment
  • Optional Webinars with Ben
  • Optional in-person appearances from Ben.

Entry Requirement

This course is for anyone in the fitness industry who wants to elevate their communication game. Whether you’re a:

  • Personal Trainer
  • Gym Instructor
  • Group Exercise Instructor
  • Fitness Manager

 

Course Outcome

  • Demonstrate how strong presenting skills—including body language, tone, and adaptability—positively influence client experience, trust, and engagement.
  • Deliver high-energy, client-centred sessions by aligning your attitude, tone, and coaching style with the needs of the group.
  • Build meaningful client relationships by using empathy, active listening, and personalised communication strategies.
  • Maintain calm authority and human connection when navigating unexpected coaching challenges.
  • Develop and communicate an authentic professional identity that reflects your values, strengths, and coaching style.
  • Confidently sell your services by focusing on solving client problems and clearly communicating your unique value.

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